Perplexity's free AI offer left it with millions more users in India

Key people or organizations: Perplexity, India, Airtel

Specific figures mentioned: 60%

Story focus: Perplexity's free AI offer left it with millions more users in India

Source context: Perplexity's India revenue rose about 60% after the Airtel offer ended for new users, even as downloads declined.

This belongs in the broader AI adoption story across business, labor, policy and technology infrastructure.

The newsroom value is identifying whether the development changes behavior, budgets or institutional trust.

Editors should separate real market movement from promotional noise.

Watch for follow-up statements, product details or customer evidence from Perplexity.

Track whether competitors, regulators or enterprise customers respond.

Look for measurable adoption signals rather than promotional claims.